The Benefits Of Digitalizing MSMEs In Connection With Profits And Hows To Break It Down

Illustration of MSME digital marketing (photo: dock. Unsplash)

YOGYAKARTA It's time for Micro, Small and Medium Enterprises (MSMEs) to take advantage of technology, especially those related to digitalization. This is done for the growth of MSMEs themselves. The benefits of digitizing MSMEs are also related to the benefits that will be obtained to the marketing method.

Digitalization of MSMEs is a transfer of analog methods carried out by MSMEs to digital mode. The mode in question is related to many things, from system to marketing. By digitizing, MSMEs will develop and be able to survive in the era of digital technology like now. By digitizing, MSMEs will at least respond to the benefits as follows.

The government continues to expand programs related to the industrial revolution 4.0, including encouraging MSME players to enter the digital world. With digitalization steps, MSMEs are able to keep up with the times, both in terms of products and marketing which have an impact on increasing sales.

Capital is an important factor in maintaining the resilience of MSMEs. Therefore, capital must be managed as efficiently as possible. Digital is certainly the right way to keep capital used efficiently because digital technology helps entrepreneurs track business efforts through data and numbers.

This point is unquestionable because digital is able to reach a wider and more detailed market. With digital, entrepreneurs are able to reach markets to all corners of the country and even abroad. This will have an impact on increasing sales.

Currently, there are many transaction methods that consumers can choose from. MSMEs that have various payment platforms are preferred by consumers because they make transactions easier. The convenience of transactions also does not limit the reach of the market to foreign countries that have different currencies.

A businessman must be able to develop products that are not only based on innovation but on market needs. This step can be achieved by means of a digital path because information related to the market can be obtained easily.

MSMEs can develop rapidly and even have the opportunity to dominate the market. With data obtained from digital conversion, coupled with the process of analyzing market opportunities, MSMEs should be able to become the main supplier of a commodity and dominate the market.

Digitalization of MSMEs is not only carried out on one side of the business, but overall. Starting from sales to marketing systems. The steps to utilize technology to achieve the benefits of digitizing MSMEs are as follows.

Currently, there are many social media that support entrepreneurs to reach marketing and increase brand awareness among consumers. The first step that can be done is to build your MSME social media.

Market place is a kind of 'online supermarket' that can attract many consumers. Entrepreneurs must be able to make good use of market place. Make your online store have complete products and professional services.

Trend, which currently exists, is different from the five or ten years ago trend. Therefore, MSME owners must know what trends are currently loved by the public. Trend updates can be done with research through digital channels that are currently widely available, ranging from news portals, websites, YouTube, social media, and so on.

That's information regarding the benefits of digitizing MSMEs. To get other interesting information, visit VOI.ID.