Apple Plans to Show New Ads Tab in App Store Starting October 25

Illustration (Unsplash)

JAKARTA - Apple device users seem to have to get ready to see more ads when they want to download applications on the App Store.

Apple announced the addition of new ads in the Today tab of the App Store main menu starting October 25. Included in the tab You Might Also Like.

"With Today tab ads, your apps can appear prominently on the App Store front page making them some of the first content users see when they initiate an App Store visit," reads information on Apple's official website, quoted from MacRumors.

Apple also said this ad tab will appear on all Apple device users globally, except in China.

"This prominent placement makes it a good choice for driving awareness of your app, especially for new content launches, special events, and seasonal promotions," Apple said.

According to a Bloomberg report, this move is part of Apple as the company expands its advertising business. With the addition of an ad tab in the App Store, the company hopes to double its ad revenue.

Bloomberg said, Apple hopes to get profit from advertising to 10 billion US dollars, or about IDR 155 trillion per year over the next few years.

Apple originally wanted to announce the ads on the App Store page last July. However, it was not implemented. It is planned that this related information will emerge from Apple in the near future but there is no certainty yet.

This is like when Apple was reportedly internally testing search ads on Maps. The trial is related to recommendations for restaurants, shops, or other nearby businesses in a search on maps.

Apple's acceleration in Maps was originally to be announced in August. However, it is not yet known when the ads on Maps will roll out to all iPhone users.