JAKARTA The Latin American branch of Samsung has officially announced it is to enter the metaverse. Samsung Latam aims to increase the visibility of its brands in the digital world. The company will feature a virtual space called House of Sam on its leading metaverse game platform, Decentraland.
Launching Bitcoin.com News, the goal of this step is to bring brands closer to a new generation of consumers who use the metaverse as a tool. This space is already open to users, launched on September 1 with a virtual show from Brazil's trio, Melim.
Our customers will be able to interact with each other and participate in exclusive shows, courses, and events that we will offer for free in Decentraland, one of the most democratic and open spaces in the metaverse. Our goal is to get closer to Gen Z, our younger consumers, who are no longer drawing boundaries between what is physical and what is virtual," said Arthur Wong as Samsung Latam Marketing Director.
Samsung Latam Offers Gifts
The plan, The House of Sam will present a number of mini-games related to Samsung. The company will also award users in the form of exclusive wearable devices for avatars in the metaverse.
Not only, a number of the most iconic products of the Samsung brand are also present in the virtual space, including the portable Freestyle projector. This is Samsung's attempt to enter a new market in the digital world. Previously, Samsung was also active in the NFT market and the bitcoin mining chip business.
In July 2022, Samsung also managed to release Space Tycoon, another metaverse experience at Roblox. The company has also opened its own virtual store in Decentraland.
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