JAKARTA - Instagram is testing a new setting for users to control what type of content they see on the platform.
In a blog post, Meta says its testing includes the ability to select multiple posts and tag them using a "not interested" button, which should mark the app that users don't want to see similar content.
Currently, users can click on a single post to mark it, but there's no way to do it on a large scale.
Instagram will also soon begin testing ways for users to list keywords, phrases, emojis, and hashtags in recommended posts that they are not interested in and don't want them to see.
TikTok launched a similar keyword-based feature in June. This feature has given users the ability to don't like videos to direct their algorithms in a direction they would rather see.
New controls on Instagram emerged shortly after users "contracted" over the changes piled up on the platform. Despite the influx of Reels, many Instagram users are disappointed with the amount of recommended content that appears in their feed from accounts they don't follow. This is something Meta CEO Mark Zuckerberg says will only increase in the future.
Instagram has also offered several ways to customize your feed, such as delaying recommended posts for 30 days and adding people to the "Favorite" list so that posts from those accounts are not buried.
More settings on the Explore page to perfect your algorithm makes sense as Meta shifts to focus more on discovery as it functions to compete with TikTok.
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