JAKARTA - Twitter Inc added podcasts to a trial version of the audio chat room, Spaces. It's part of their effort to enter a space dominated by Spotify Technology and Apple Inc.
The social media company said Thursday, August 25, that the feature will be available to a random group of users who can listen to the full show through a playlist curated based on their interests. But initially only in English.
Podcasts will be integrated into Twitter Spaces, which launches in 2020 following the success of social audio chat app Clubhouse during the pandemic.
Podcasts have boomed in the last two years as people are stuck indoors due to COVID-19 restrictions and they turn to voice and video content ranging from breaking news to real crime documentaries.
Wall Street is also optimistic about the long-term potential of this format as podcasts engage listeners for hours, creating valuable advertising opportunities.
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