JAKARTA - Electronic Arts announced its partnership with soccer teams Celtic Ft and Rangers FC in recent days. According to Celtic FC, in this new four-year partnership, EA SPORTS will become the exclusive Official Video Game Partner of the Scottish Premiership Champions.
Not only that, this partnership will see Celtic FC and EA SPORTS work together to create content for fans in the future.
🍀 We are delighted to announce that we have teamed up with leading organization Electronic ArtsThrough our new long-term partnership, @EASPORTSFIFA will become the exclusive Official Football Videogame Partner of #CelticFC🎮 #FIFA23 just got bigger & better!🙌 #wereinthegame
— Celtic Football Club (@CelticFC) August 24, 2022
"We are delighted to announce this fantastic long-term partnership with EA SPORTS, a leading organization in its field," said Celtic's Commercial Director, Adrian Filby.
Filby realized that there were thousands of Celtic FC fans who were interested in EA Sports as well as FIFA 23, so he was interested in partnering with the creators of the legendary soccer game series.
On the other hand, in partnership with Rangers FC, EA SPORTS will become Rangers' exclusive Official Video Game partner.
#RangersFC are thrilled to announce a new, multi-year partnership with @EASPORTS, and the largest sports video game franchise in the world, @EASPORTSFIFA.All the info
— Rangers Football Club (@RangersFC) August 23, 2022
The club will also unveil several esports initiatives in the coming months, including international events and matchday activities at both the Fan Village and the upcoming New Edmiston House.
Marketing Director, EA SPORTS FIFA James Salmon also admitted that he was pleased with the presence of Celtic FC and Rangers FC as partners.
"This partnership will enable us to continue to provide an authentic and comprehensive interactive football experience to Celtic and Rangers fans in FIFA 23 and beyond," said Salmon.
With this new partnership, you will see these two teams in FIFA 23. Not only that, Celtic and Rangers stadiums will also appear in this soccer video game.
In July, Electronic Arts released details about EA SPORTS FIFA 23, available worldwide on September 30, which will feature updates to its innovative next-generation HyperMotion2 gameplay technology that enhances every moment on the pitch and more.
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