JAKARTA - In commemoration of the 77th Indonesian Independence Day, TikTok launched the #SerunyaIndonesia campaign. This TikTok hyperlocal campaign runs throughout August 2022.

As part of the #SerunyaIndonesia campaign, TikTok is holding a program starting from August 4 - 17, namely "Explore #SerunyaIndonesia" supported by the Ministry of Tourism and Creative Economy and tiket.com.

This program is about exploring 77 tourist destinations in Indonesia which will be broadcast live stream for 77 hours on TikTok LIVE, together with four TikTok creators, namely Canny Claudia (Manado, Makassar, Ternate, Ambon), Firly Adhyatma Rusli (Aceh, Medan, Padang, Pontianak). ), Melani Amelia (Samarinda, Banyuwangi, Malang, Yogyakarta) and Nanda Setya Pratama Juanda (Merauke, Jayapura, NTT, NTB, Lombok, Bali).

Firly, who participated in the #SerunyaIndonesia Exploration program to the western part of Indonesia, admitted that she found many new things, especially in terms of culture. Agreeing with Firly's confession, Nanda, who also traveled to the far eastern part of Indonesia, was also surprised to see the local residents who were very friendly.

The four creators also admitted that they had made some preparations before leaving to explore areas in Indonesia.

"First of all, we have to find out what the rules are in the area we want to visit, for fear of offending. Apart from that, mental preparation as well, because vacations and travelers don't always run smoothly," Firly explained.

In addition, Canny also said that before leaving he tried to find local residents to accompany him during the trip.

"I'm still trying to find new people, especially local residents in that place. After that, I contacted their people so they could accompany me to any places I should visit, and so on," added Canny.

Because some of the four TikTok creators were visiting these areas for the first time, they experienced culture shocks when they got there.

"In Sumatra, I'm more into architecture or buildings. Because they have their own culture, and the buildings are different, like there are tapers like that. Then there's a lot of culinary that we don't know yet," said Firly.

Unlike Firly, Canny was surprised because the people in Ternate, especially small children, were very good at swimming and diving.

"The children of Ternate are really good at swimming. I was swimming at that time and told them to dive down, and it was 7 meters deep, but they could touch the bottom," he explained.

In addition, Nanda also admitted that in the eastern hinterland, they still had to provide a lot of cash. Because very few areas there that can use digital payment instruments.


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