JAKARTA - The short video application TikTok collaborates with Ticketmaster to make it easier for users to search for events and buy tickets directly on the application.
So later on, content creators will be able to search for existing events on Ticketmaster and then add the link to their videos.
Ticketmaster says the new feature will only be available to some creators when it launches. However, they promise to expand the feature to more users in the future.
Later, those selected creators will be able to see the "Add Link" option once they click and select the new Ticketmaster option before posting the video.
Then, they will be able to search for any available show on Ticketmaster and then select “Add to video” to add a link.
As quoted from TechCrunch, Ticketmaster said it wanted to reach fans on the platforms they use the most, including TikTok.
Ticketmaster's partnership with TikTok is part of the company's mission to find ways to reach younger users.
The announcement of its partnership with TikTok comes five months after the company announced a new way to find live entertainment events on Snapchat.
The feature will match users with events they might be interested in based on their preferences.
Ticketmaster also revealed that its partnership with TikTok and Snapchat is their way of reaching more people, especially from platforms that are widely used today.
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