IT Consultant And Service Provider, DXC Becomes MU Sponsor For Next Season

MU gets a new sponsor from the IT sector, DXC. (photo: twitter @manutd)

JAKARTA - Information technology (IT) consulting and services provider DXC has signed an agreement with Manchester United to become the Premier League club's main sponsor next season. It will also manage its digital presence, and use data analytics to provide a more personalized experience for fans.

The DXC logo will be visible on the sleeves of the home, away and all three clubs, for the men's, women's and youth teams for the 2022/23 season.

Powered by technology Committed to delivering excellence @DXCTechnology stands shoulder to shoulder with United as our new principal and digital transformation partner. #MUFC || #DXCUnited

— Manchester United (@ManUtd) July 6, 2022

The Red Devils' new kit, which will be unveiled this weekend, will have the DXC, Teamviewer and Adidas logos as key partners. Kohler's manufacturing company has also been a sponsor in Manchester United's arm since 2018.

Apart from kit sponsorship, DXC will use its technological expertise to manage the Manchester United mobile app, supporting coaching staff with data analytics, tracking and reporting technologies.

"DXC will also run the Manchester United website and media platform that helps provide a match day experience to the club's 1.1 billion fans and followers worldwide," said Mark Hughes, Chief Growth Officer at DXC, in an emailed statement. .

"In a first step, DXC and United will present a new platform that will collect data across clubs and enable new insights to inform strategic business planning and performance."

However, both DXC and MU, refused to provide details of the contract value of the deal. Although classified as advanced, but the MU contract has not touched the new business that is being carried out by many big football clubs, namely the launch of NFT. Yet if MU intends to be in that business, with fans that number in the billions on Earth, the impact will certainly be extraordinary.