Japanese Automakers, Toyota And Nissan Enter The World Of The Metaverse

Employees at Toyota can have virtual meetings with avatars. (photo: twitter @toyota)

JAKARTA - Two Japanese car manufacturers, Nissan and Toyota have become the latest global companies to join the metaverse. A report says Nissan has launched a virtual showroom. While Toyota has created a virtual workspace, it can be used to hold employee meetings.

By establishing a presence in the metaverse, the two automakers are joining their European counterparts Volkswagen and Mercedes Benz in leveraging the technology.

As per a Nikkei Asia report, Nissan has created a digital reality version of the Tokyo Nissan Crossing gallery that can be used for vehicle launches and other events.

On its website, Nissan Motor Corporation states that through the Invisible-to-Visible, an augmented reality interface connected to the metaverse, it has created endless possibilities for services and communications that will make driving more comfortable, convenient, and exciting.

On the other hand, Toyota, which is one of the largest automakers in the world by volume, has reportedly created virtual workstations for several of its departments and subsidiaries. This workspace uses avatars, where employees take part in company meetings and also chat with each other.

According to the report, the technical development and human resources teams at the parent company are already leveraging virtual workspaces. There are also plans to expand on this, the report said.

Meanwhile, a Toyota representative stated that the COVID-19 pandemic and restrictions related to human movement have inspired the automaker's decision to launch virtual workspaces.

"With more people working from home due to the coronavirus, we are providing younger employees and other communication options within the company," an unnamed representative for the automaker said, as quoted by Bitcoin.com.