JAKARTA - Meta as the parent company of Instagram, urges its users to stop uploading TikTok videos to the short video platform Reels.
According to Instagram boss Adam Mosseri, his social media wants to get content that is truly original, not just re-uploaded.
In addition, Mosseri also emphasized, this aims to ensure that credit is given to those who deserve it.
Mosseri said there are a number of new changes planned for Instagram, designed to make it focus on creator content. This includes letting users assign themselves to categories, such as Photographers or Rappers, and displaying them when they are tagged in a post.
Instagram is also trying to bring its product tags to all users, not just influencers and famous people. With this change, Instagram will start promoting more original content on the platform.
In a video posted on his official Twitter, Mosseri also explains that Instagram will now focus its algorithm on rewarding original content creators with improved tags and ratings for originality.
📣 New Features 📣
We’ve added new ways to tag and improved ranking:
- Product Tags
- Enhanced Tags
- Ranking for originality
Creators are so important to the future of Instagram, and we want to make sure that they are successful and get all the credit they deserve. pic.twitter.com/PP7Qa10oJr
— Adam Mosseri (@mosseri) April 20, 2022
"Creators are vital to the future of Instagram, and we want to make sure they are successful and get all the credit they deserve," said Mosseri.
Improved people tags will be one of the big changes, as users will be able to ensure their identities are credited and displayed appropriately. However, the biggest change is the new focus on originality.
“If you make something from scratch. You should get more compliments than if you re-shared something you found from someone else. We will try and do more to try and value original content more, especially compared to reposted content," Mosseri explained.
Meta launched Reels in August 2020 in response to TikTok's growing dominance in the video sharing market. Now Reels, works on Instagram and Facebook.
This feature makes it clear that Meta now sees Facebook and Instagram as content-focused platforms for creators, not as tools for people to connect with their friends.
Both platforms have also invested in shopping tools, ways for content creators to build their following, and many other things that they hope will attract content creators to stop being TikTokers and YouTubers. This is quoted from The Verge, Friday, April 22.
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