JAKARTA - Bluesky, a company funded by Twitter Inc., to develop new operating standards for social media, on Thursday, March 31, will appoint its first three employees. This comes more than two years, after Twitter founder Jack Dorsey first announced the initiative.

Bluesky is working to build an open protocol for social media with the aim of enabling different social platforms to operate together. This is believed to represent a fundamental change from the current social media landscape.

The internet is currently dominated by reclusive tech giants like Alphabet Inc's Google and Facebook Meta Platforms Inc, which function unilaterally. But in the future world of decentralized social media platforms, Twitter users could message someone on Reddit, for example.

Dorsey, who joined Bluesky's board in February, said the vision could take years to come to fruition. Social media users will have more control over the type of content on their feeds. Even they can also retrieve their data and easily switch to different social media apps.

Aaron Goldman, who previously worked at Twitter and Google, will join Bluesky as a security engineer. This is known from a Twitter blog post that will be published last Thursday.

Daniel Holmgren and Paul Frazee also join as protocol engineers. Holmgren previously co-founded a technology startup, and Frazee previously built a web browser called Beaker.

With the initial team assembled, the company will be able to build its first prototype with involvement from other tech experts in the industry, Bluesky Chief Executive Officer Jay Graber wrote in a blog post.


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