JAKARTA – Crypto trading platform Crypto.com based in Singapore has reportedly been chosen as the official sponsor of the 2022 World Cup which will be held in Qatar. On March 22 last. FIFA has officially announced that the cryptocurrency exchange is the sponsor of the world's largest football tournament.
The company continues to expand by entering the sports industry. Previously, Crypto.com bought the name of the headquarters of the NBA basketball club LA Lakers Staples Center which was later changed to Crypto.com Arena.
With the election of Crypto.com as the sponsor of the 2022 World Cup, the platform's name and logo will be displayed in the stadium holding the event. No kidding, FIFA appointed Crypto.com as the exclusive sponsor of the crypto industry.
The crypto trading platform founded in 2016 serves more than 10 million customers. Crypto.com is also rumored to have more than 4,000 employees spread across its branch offices from various countries. The crypto exchange is designed to accelerate global crypto adoption.
“Crypto.com has demonstrated a commitment to supporting top teams and leagues, major events and iconic venues around the world, and there is no bigger platform, or with greater reach and cultural impact, than FIFA's global football platform. said Kay Madati, FIFA's Chief Commercial Officer.
"We are delighted to welcome a global brand like Crypto.com to join us as sponsors of the exciting and innovative FIFA World Cup in Qatar, ultimately helping to develop our beautiful game on a global scale," he added.
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