JAKARTA - Facebook takes seriously the issue of copyright from content uploaded by its users. Recently, the social network launched a new Rights Manager feature that is available into the Facebook Creator Studio.

Later, the new feature will allow image owners to assert control over their intellectual property on Facebook and Instagram, including when images are embedded on websites other than social media. This feature is similar to the protection for music and videos introduced in 2016.

Ownership and copyright features (doc. Facebook)

From The Verge's report, Wednesday, September 23, users who wish to assert legal ownership of their content are required to upload the original copies such as CSV files and their metadata to Facebook. Later Facebook will curate the content of the image or photo in its library as a reference for the Rights Manager feature.

Thus, users do not need to worry if someone else re-uploads photos or images in the future. Especially when matched content is found from pages or other account profiles.

Copyright holders can also choose to monitor the distribution of their content. This includes blocking other uses that want to take credit for uploaded content, through the ownership link.

While questioning the validity, users can search if someone else claims the same content. Instead, users can use an IP reporting form to file an appeal. But for images that are constantly being edited like memes, Facebook is still reviewing them further.

As previously reported, a photographer with an account on Instagram had experienced an incident that was detrimental to him. His photo work has been used by the Newsweek media but does not include his name and even provides royalties.

Until recently, photographers had limited ability to protect their content across the Facebook platform. They can only take actions like enable or disable embedding entirely or make their account private. This is to ensure their content is not used and distributed without permission.


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