JAKARTA - Gaming sub-brand Asus ROG (Republic of Gamers) announced its partnership with label manufacturer IKEA. This collaboration will bring gaming furniture to the public.
Quoting from the official statement, these two famous brands plan to present furniture and furniture with a gaming theme. The plan for the collaborative furniture will include gaming tables and chairs which will be sold on a limited basis in China in 2021.
"Gamers in the world really love the ROG brand and they believe this brand can provide the best gaming innovation on the market. Collaboration with IKEA will enable ROG to provide new ways and experiences for gamers at home," said GM Gaming Gear and Accessory Business Unit Asus. , Kris Huang, as quoted from Engadget Tuesday, September 15.
Meanwhile, this Swedish mabel shop is also seeing the fast growth of the gaming market in the world. This makes them want to explore ways furniture or home furniture can support the gaming experience.
"Working with ROG, IKEA wants to combine home furnishing knowledge and ROG expertise to provide a different gaming experience," said IKEA Global Business Leader of Workspace, Ewa Rychert.
IKEA ensures that this gaming-themed furniture product will be sold at a fairly affordable price. In presenting this mable product, IKEA is working with professional gamers and Asus ROG designers to ensure the functionality required for home gaming furniture.
IKEA and Asus ROG are not the first to collaborate to present home gaming furniture. Logitech has also worked with Herman Miller to present a comfortable gaming chair.
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