Reddit Launches Instagram-Like Discover Tab To Make It Easier For Users To Find Content

Reddit users on iOS and Android just got a new "Discover" tab. (photo: doc. reddit)

JAKARTA - Reddit users on iOS and Android have just received a new "Discover" tab, designed to help them discover more communities and new content on the social network.

The Discover tab looks quite similar to Instagram, and will make it easier for Redditors to find content they might like in the more than 100,000 active communities.

Reddit says that during its testing with invited users, one in five people joined at least one new community thanks to the Discover tab.

“We are ushering in a new era of discovery on Reddit, with images and video at the top of mind. We've made discovering relevant content and communities more intuitive with the Discover tab. It's a great new way for people to explore and engage with hundreds of thousands of communities around the world," said Jason Costa, Director of Product for Content and Communities at Reddit.

All content displayed in the Discover tab is based on the community that users are already a part of, as well as on the content they interact with the most.

Launching 9to5Mac, Friday, February 25, for example, if a Redditor spends time viewing content about football or baseball on Reddit, the Discover tab will show other sports-related content.

The Discover tab is accessible via the new compass icon in the bottom bar of the Reddit app. Users will see filters at the top of the screen to check for suggestions on specific topics, and there's a feedback button that lets Redditors tell the social network to show them more or less of that content.

The new tab is certainly useful, as Reddit has 52 million daily users and is a popular online platform for people to gather in communities, or subreddits, to discuss interests like finance, gardening, and sports.

The social media company has become increasingly interested in videos over the past year due to the viral popularity of the short video app TikTok. Meta recently also launched Reels features like TikTok to users in more than 150 countries on its social media, Facebook.