Commemorating The Life Of Bruce Lee, Family Company Launches NFT

Commemorating Bruce Lee's life, family launches NFT soon (Brucelee.com)

JAKARTA – The legendary Hong Kong actor and founder of Jeet Kune Do, Bruce Lee, has become a very popular icon. Lee is widely known for starring in various action films in the 1970s. One of his famous films is Enter The Dragon which was released in 1973. Apart from being an actor, he is known for his deep teaching of martial arts.

In the midst of the skyrocketing popularity of NFT, various groups, including top artists, flocked to collect blockchain-based digital art, as did Eminem and Snoop Dogg.

Reported by Bitcoin.com News, on January 8, 2022, the Bruce Lee Family Company and the NFT Ethernity protocol, will release Lee's first collection of NFTs. Lee's NFT compilation aims to "commemorate the life and legacy of a global martial arts pioneer, philosopher, and action film star," explains Ethernity's press statement.

According to the announcement, the NFT collection is "inspired by the philosophy and teachings of Bruce Lee." Furthermore, artwork comes from artists such as Bosslogic, Raf Grassetti, and Anthony Francisco. “My father believed in honest self-expression,” said Brice Lee's daughter, Shannon Lee, who serves as chairman and CEO of the Bruce Lee Family Company and the One Family Foundation.

"We are honored for the opportunity to collaborate with this incredibly talented artist whose artistic expression will help continue to spread the positive message of Bruce Lee's philosophy and teachings to the world in an authentic way."

The launch of Bruce Lee's NFT collection followed after famous dead stars and celebrities were featured in NFT form. During the first week of May, The Jerry Garcia Foundation, launched the first ever NFT auction to feature the art of the late Grateful Dead guitarist.

That same week, Ethernity partnered with Muhammad Ali Enterprises (MAE) to launch the first-ever Muhammad Ali NFT collection, and a never-before-seen Muhammad Ali artwork converted into an NFT was auctioned by Sotheby's in late July.

In late April 2021, never-before-seen photos of Kurt Cobain's final shoot were turned into the NFT collection. In mid-December, Makersplace revealed the first NFT collection based on Tupac Shakur's most famous jewellery.

Nick Rose, CEO and founder of Ethernity said during the announcement that the team hopes to provide Bruce Lee fans with a new NFT. “We thrive on exploring opportunities for the newly expanded world of important individuals, and a highly influential figure like Bruce Lee is a perfect fit for our ambitions and great endeavors,” said Rose.

"We can't wait to give Bruce Lee fans a new way to celebrate the work of his life, where our team shares so many wonderful feelings," said an Ethernity executive.