Ferrari Partners With Velas Network To Sponsor Digital Content In Online Racing

Ferrari is now getting into digital content and blockchain. (photo: @Ferrari twitter)

JAKARTA – The Italian car manufacturer known for its race car production, Ferrari, has signed a multi-year contract agreement with Swiss technology company Velas Network. According to the luxury sports car maker, Monday, December 27, this contract is to create digital content for its fans

Starting next season, Velas, a well-known provider of digital products and services, will become a partner of the Ferrari Formula 1 racing team.

Scuderia Ferrari is glad to announce that, from next season, will be able to count on a new Premium Partner – Velas Network AG.Welcome onboard !#essereFerrari #Velas @VelasBlockchain https://t.co/3vBAT4pRhW pic.twitter. com/IXiHob9qgS

— Scuderia Ferrari (@ScuderiaFerrari) December 27, 2021

In addition, Velas will be the Title Sponsor of the Ferrari Esports Series, the Prancing Horse online mono-brand series, and an Esports team that will compete in the F1 Esports Series, the official digital racing championship that all teams participating in the FIA Formula 1 World Championship participate in, " said Ferrari in a statement quoted by Reuters.

"We are excited to start this collaboration with Velas Network AG, a company that makes innovation and performance the hallmark of its technologically advanced products and services: these are the values that unite us and that drive us to choose Velas as one of our Premium Partners, " said Mattia Binotto, General Manager and Team Head, Scuderia Ferrari, as quoted on the official Ferrari.com website

“After building a next-generation blockchain that emphasizes sustainability and performance, it was natural to partner with another icon of excellence, namely Ferrari. Velas has introduced various pioneering technological innovations into blockchain and related products, which will now be showcased at the pinnacle of motorsport,” said Farhad Shagulyamov, co-founder CEO, Velas Network AG.

In addition, Velas, is a leading provider of blockchain technology and non-fungible tokens (NFT), a cryptographic asset stored on a blockchain that has an identification code that makes it unique and has gained popularity as a way to sell digital art.

This is the latest way for Ferrari to enter the blockchain world and of course they hope to profit from the advancement of digital financial technology.