JAKARTA - Twitter is now partnering with a retail company, Walmart, as the first retailer in a trial of online shopping events. This decision was made by the microblogging company to develop e-commerce on its platform.
In a live streaming event titled "Cyber Deals Sunday" which will be hosted by Twitter on November 28 at 7 pm local time, users can shop for featured products via Twitter's Shop tab and upload tweets about the event.
Also present is musician-turned-social media celebrity Jason Derulo who will also host the live streaming. Users who join the event can also shop for Walmart items from Twitter and other platforms including Walmart.com/live and their Facebook, Instagram, TikTok, and YouTube accounts.
The event follows a feature introduced in July 2021 called the Shop Module, allowing people to shop and purchase products via an in-app browser. Not only that, it also gives brands, businesses and retailers a way to showcase their products directly on their Twitter profiles.
This trial of the event is meant to better understand if there is a demand to shop on Twitter. Walmart said it was interested in testing Twitter's new capabilities, as it consistently sees high returns across top and mid-channel content on the Twitter platform, which makes it the next step for Walmart's exploration into social commerce.
However, Twitter is not the only platform that has this idea. Not long ago its rival Facebook, also launched a "Direct Shopping for content creators" event where this makes shopping and purchases easier across Meta apps.
In addition, YouTube is also hosting a week-long live shopping event called "YouTube Holiday Stream and Shop", while Pinterest has announced a Pinterest TV feature that offers similar shows. This was quoted from CNET, Tuesday, November 23.
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