Electronic Arts Says NFT And Play-to-Earn Games Will Be Dominant In The Future Game Industry

Electronic Arts interested in entering the NFT and play-to-earn space (Polygon)

JAKARTA – Game producer Electronic Arts (EA), which is famous for its FIFA soccer game, emphasized the importance of non-fungible tokens (NFT) and play-to-earn games for the gaming industry in the future. The CEO of Electronic Arts, Andrew Wilson, said that discussions about NFT and play-to-earn are still too early and they cannot be ignored because they are considered to be an important part of the industry.

“When we interact with our hundreds of millions of football fans… they want more modalities of playing in the game, which is more than just 11 versus 11 football. They want more digital experiences beyond gaming, esports, the wider consumption of NFT sports and they want us to move very, very quickly,” said Wilson.

Based on this statement, it proves that technology in games is moving so fast that fans demand more experiences regarding their involvement in the virtual world. However, Wilson acknowledged his interest in entering the realm of NFT and play-to-earn because that would be the future of gaming.

“The talk of play-to-earn or NFT is still very, very early... there's to some degree, a lot of hype about it. I think this will be an important part of the future of our industry. But it's still too early," he said.

Recently, NFT has become a topic of discussion in various circles. NFT caught the attention of traditional art collectors and forced them to turn to digital art. Play-to-earn games like Axie Infinity have boomed because players can earn crypto and own items in NFT. Of course this provides great benefits for its users.

Besides EA, other game producers such as Ubisoft have also expressed their interest in the NFT universe. Ubisoft is actively investing in blockchain-based gaming company Animoca Brands. If the items in the FIFA game from Electronic Arts are registered on the blockchain and become NFT, coupled with the possibility of EA expanding into the play-to-earn type of game, this will most likely be able to attract even more users.