JAKARTA - Lionel Messi made his debut for Paris Saint-Germain in the match against Reims on Sunday. Playing 24 minutes in the second half, Messi's performances have set many records.
L'Equipe reported that more than 10.5 million people in France watched the match. This figure makes it the most-watched Ligue 1 match in the country.
A similar story occurred in Spain, where the company owned by Barca defender Gerard Pique, Kosmos Holdings, bought the TV rights to broadcast Ligue 1 matches this season.
An average of 2.2 million viewers in Spain watched Messi on Telecinco - an impressive 18.6 per cent audience share - where that figure peaked at 6.7 million.
On Twitch, the famous Spanish youtuber Ibai Llanos - a good friend of Messi - broadcast the match live on his channel, attracting an average of 343,000 viewers and reaching more than 2 million Spanish viewers. Impressive!
Meanwhile, Pique's company Kosmos bought the Ligue 1 broadcasting rights in collaboration with Enjoy TV. This is done so they can sub-licence it to Spanish TV channels.
Previously, they also bought the rights to the 2021 Copa America final when Messi won his first international trophy as Argentina ousted Brazil 1-0.
Football Espana recently reported that Kosmos had previously failed to buy 49 per cent of Barca Corporate, which covered various areas of Barcelona including Barca licenses, Barca studios, Barca Innovation Center and Barca Academy.
The Catalan club statutes prohibit Pique's efforts because he is still a player in La Liga.
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