JAKARTA - A total of 3,500 runners from within and outside the country will take part in the Adhyaksa International Run 2026, which will be held at Peninsula Nusa Dua, Bali, on Sunday, April 26, 2026. Supported by PT Bank Negara Indonesia (Persero) Tbk (BNI), this event is not only a sports event, but also part of efforts to encourage the growth of sport tourism, local economy, and acceleration of digital transformation in Indonesia.
BNI Corporate Secretary Okki Rushartomo said the high participation of runners consisted of 600 Half Marathon participants, 1,500 10K participants, and 1,400 5K participants reflecting the growing trend of healthy lifestyles in society, as well as the increasing attractiveness of Indonesia as a world-class sport tourism destination.
"BNI sees this event as a strategic opportunity to strengthen synergies between the sports, tourism, and creative economy sectors. The presence of international runners also provides a multiplier effect for the local economy," Okki said in a written statement.
More than just a running event, this activity presents an integrated experience between sports, recreation, and environmental sustainability through the theme "Better Air for The Future". The theme encourages collective awareness of the importance of air quality and sustainable lifestyles, in line with various national initiatives in maintaining the environment and improving the quality of life of the community.
As part of its commitment to accelerating financial inclusion and digitalization, BNI presents various integrated digital banking solutions during the event. Starting from instant account opening, ease of transaction through QRIS, to optimizing the use of the wondr by BNI application.
Various interesting programs are also presented to provide added value for participants and visitors, including credit card cashback of up to IDR 500,000, account opening rewards of up to IDR 100,000, BNI debit card transaction cashback of up to 10% (maximum IDR 80,000), and various special offers through QRIS wondr by BNI
This initiative not only improves the convenience of transactions, but also becomes a concrete step for BNI in expanding digital financial literacy and inclusion in the community.
"Through this support, BNI wants to present a seamless financial experience that is relevant to the needs of modern lifestyles. This is also part of BNI's active role in supporting digital-based economic transformation," added Okki.
BNI's participation in the Adhyaksa International Run 2026 confirms the company's commitment to continue contributing to the sustainable development of the national ecosystem, including through strengthening the tourism sector, empowering the local economy, and improving the quality of life of the community.
This event is expected to be a symbol of cross-sector collaboration that is able to encourage Indonesia to be more competitive at the global level, while also providing real benefits for the wider community. (ADV)
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