Efforts To Care For Liga 2 To Awaken MSME Supporters

Pegadaian yang mendukung Liga 2 menggelar program Sosialisasi UMKM dan Kewira Entrepreneuran untuk suporter PSIM Yogyakarta. (PSIM Yogyakarta)

YOGYAKARTA - Micro, Small and Medium Enterprises (MSMEs) developed by supporters have great potential. Pegadaian, pawn services financial services, which support the 2024/2024 Liga 2 football competition, is eyeing this potential so that it can develop further by providing capital and training.

From supporters for supporters. They not only support their favorite team in football competitions. Supporters are no longer synonymous with hostility with other groups of supporters so that they will brawl when supported teams meet in the arena.

The bad stigma of supporters, especially the hardline, has disappeared even though there are still remaining stains on supporters who actually just want to support their favorite team in league matches.

It's time for creativity to be put forward. Supporters are also creative in producing works as a form of expression of the support of their favorite team. Micro businesses also appear in their midst.

The products are still around the favorite team such as merchandise, t-shirts, unofficial jerseys and many other varieties. They provide products made by supporters and for supporters.

The Pegadaian that sponsors Liga 2 is not on its feet either. This pawn service financial service through the 2024/2025 Liga Care Pegadaian program does not only support the development of national football through the second caste competition which is held regularly but also exists among the supporters' business.

"There are many supporters who turn out to have micro-enterprises. They are developing MSMEs that produce merchandise and various other products to meet the needs of supporters," said Yohanes Wulung, Deputy Business Pegadaian Yogyakarta covering the DIY, Magelang and Purworejo areas.

"Here, pawnshops are ready to help and provide support in the hope that their MSMEs can develop more," said Yohanes in Yogyakarta, Wednesday, October 30, 2024.

Pegadaian, according to Yohanes, provides capital support ranging from IDR 1 million to IDR 200 million for MSMEs. This depends on their business capabilities.

For the DIY area, Pegadaian supports MSMEs developed by PSIM supporters Ygyakarta, Brajamusti and Maident. Meanwhile, the provision of capital in the form of light credit depends on the business and location of the MSMEs.

Although this is a special program, Pegadaian still provides strict conditions before disbursing funds in the form of light credit for MSMEs.

"In addition to capital assistance in the form of light credit, MSME players receive training so that they can produce quality products," he said.

Peduli Pegadaian has been held since last season. The program, this season, consists of Tree Planting Programs, Beautiful Cleaning Programs, Clinical Coaching to MSME and Entrepreneurship Socialization.

This MSME program is a breakthrough because it empowers micro-enterprises, which are mostly carried out by the lower and middle class. MSMEs revive the economy of people who develop businesses with small capital.

For this reason, they have the support and assistance of the government. Support is also provided by financial institutions such as banking so that MSME players can grow and even export.

Football through competition becomes a trigger that spurs the growth of MSMEs. Moreover, MSME products meet the needs associated with football such as club merchandise, jerseys, t-shirts and many more.

The MSME share with this product is clear. They are definitely targeting supporters who show a love for the club that is supported by wearing jerseys or t-shirts while watching the match.

Dr. Hempri Suyatna, a lecturer at Fisipol UGM who concerted with MSMEs, said that football and competition were indeed able to trigger the growth of micro-enterprises from small communities. The competition has brought the small and medium-sized economy to life as echoed by PSSI and PT LIB.

"If there is an audience in the match, the economic revival is really felt by MSME actors," said Hempri, who is also a researcher in the UGM Cerkyatan Economic Study.

Pegadaian's right move when supporting League 2 competitions. Not only support an event, this financial service also cares about the economic movement of supporters. "We hope that the micro-enterprises can really support supporters," Yohanes said with hope.