JAKARTA - The togetherness of the Italian club, Inter Milan with Pirelli for 26 years is nearing its end. Now, the club nicknamed the Nerazzurri has received an official jersey sponsorship offer of £ 20 million (IDR 401 billion) from the webcam porn company Stripchat.
Pirelli chief executive Marco Tronchetti Provera confirmed that although they still have a relationship with the Nerazzurri, they will not be the main sponsor on the jersey.
The tire manufacturer, who has become one of the most iconic sponsors in Italian football history, earlier this month announced the deal for the jersey would expire at the end of the season.
Italian media has cited Chinese property developer Evergrande Group as being the successor to Pirelli. Especially after the plan of the owner, Suning Group is currently unclear.
Suning acquired a 70 percent stake in Inter Milan in 2016 which is estimated at £ 220 million (IDR 4.4 trillion). However, the closure of Chinese Super League champions Jiangsu FC by owners of Suning Group last week worried Inter.
That has caught the interest of Max Bennett, Vice President of New Media at Stripchat, who has submitted several fees in exchange for promoting the brand.
When asking the club to consider the offer, Bennett promised the partnership would be a fantastic opportunity to raise public awareness of Stripchat.
"Currently you (Inter) are in talks with a new sponsor regarding a more lucrative jersey sponsorship deal, I would like to include Stripchat - a leading adult live webcam company - in part of the partnership", Bennett said as quoted by the Daily Star.
"We are willing to pay £ 20 million (IDR 401 billion) to sponsor the Inter Milan jersey", he continued.
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