YOGYAKARTA Badminton is the most popular sport in the world after football. According to Badmintonwarehouse, there are about 2020 million people who play badminton every year. However, this sport is less popular with Americans. So, why isn't badminton popular in America?
In most cases, Americans only play badminton during social events and especially for fun.
VOI this time will discuss the main reason why badminton is not popular in Uncle Sam's country.
Quoted from the Sportsver page, Saturday, January 7, 2023, here are a number of reasons why badminton is not popular in the United States.
The majority of Americans don't know about badminton. They know more about other sports such as tennis, basketball, and football than badminton.
Not a few think that badminton is a light game, and does not require a lot of movement. This assumption arises because badminton uses a very light shuttlecock. The weight is not even proportional to the tennis ball.
In fact, this sport requires hard work, skills, strength, agility, and stamina.
Similar to other sports, badminton athletes are also injured and exhausted due to high intensity. If Americans had known each other, they would have been very interested in trying it.
In addition to considering badminton as a weak sport, Americans also think that badminton is a special sport for Asian and Europeans.
Support from the media and sponsors contributed greatly to the development of sports. This explains the reasons why some games like basketball or football are more popular than volleyball, for example.
The same applies to badminton. Media support and sponsorship for badminton ( globally) cannot be compared even to tennis, let alone football.
The United States has many young talents burning in the field of sports. The number, even more than the country of China which is famous for its sporting programs from an early age.
However, badminton was not introduced early on, as in China which has complete facilities as well as professional educators or coaches.
According to Sportsver, the United States only relies on the talents of these young people without being trained by a professional coach. Because of the lack of introduction, that's what makes badminton less famous.
American culture towards sport is that certain sports will only become popular if Americans excel in that regard. That's when the media will pay attention.
Unfortunately, America has not excelled in badminton in the past. Tennis is still the most popular racket sport in the US. Therefore, tennis attracted the attention of the talents of the United States.
In addition, Americans are also unhappy if their team is defeated in every competition in a row. Unless it becomes more competitive and wins medals in big matches. On average, Americans will be less interested in the sport.
That's information about why badminton is not popular in America. In Uncle Sam's negey, badminton does not have the support of the media and sponsors. In fact, these two things greatly affect the development of badminton.
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