JAKARTA - Qatar's decision not to allow the sale of beer around the 2022 World Cup Stadium has left thousands of cartons of beer piling up in warehouses. The producer of alcoholic beverages, Budweiser as the official sponsor, was confused.
But recently they found a solution related to the thousands of cartons of beer that could not be sold. Through social media, Budweiser will send these beers to countries that have won the 2022 World Cup.
"New day. New Tweet. The winning country gets 'Buds'. Who is it?" wrote Budweiser's official account quoted from his account on Friday, November 25.
The statement was further clarified by an Anheuser-Busch InBev spokesman's statement. In their statement, they said details about the delivery of products to winning countries would be informed ahead of the 2022 World Cup final.
"We will host the celebration of the final championship for the winning country. Because, for the winning fans, they have taken control of the world. Further details will be shared as we get closer to the final," Anheuser-Busch spokesman InBev was quoted as saying by ABC7.
Last week, just days before the 2022 World Cup, Qatar as the host announced that eight stadiums could not sell alcoholic Budweisers. This decision leaves fans with only one choice of beer, namely non-alcoholic Bud Zero.
The rules for the sale of beer or alcoholic beverages in Qatar are fairly strict. Understandably, Qatar is a Muslim country that is considered very conservative. So that beer sales are closely monitored in eight stadiums and around the location of the 2022 World Cup.
Whereas previously, AB InBev as the company that owns the Budweiser brand had paid 75 million dollars or around Rp. 1.1 trillion to sponsor FIFA. As a result, marketing their products at the 2022 World Cup is a mess and certainly reduces their role for thousands of fans in enjoying the World Cup in Qatar.
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