JAKARTA - Ahead of the first El Clasico of the 2020/21 season on Saturday, Barcelona have won in one of the proxies off the field by proving that Los Blaugrana are more popular than Real Madrid in the United States (US).
The popularity of European football in America is on the rise. While Spain, has somewhat bigger priority now when it comes to controlling the White House in 2021,
As part of a study carried out in 2016, Gilt Edge Soccer Marketing found that the most supported teams in the US are Barcelona and Real Madrid, in that order.
Four years later, this study has been reorganized and extended to take into account the major European leagues, with the Premier League, La Liga Santander and the Bundesliga being the largest.
The number of searches on google and the remaining digital footprints on each club's Facebook posts helped build on this data.
Thus, the first conclusion is that 60 percent of the most supported teams in the US are from the Premier League, even though neither is at the very top.
Barcelona and Real Madrid occupy the top two positions, although it was the Catalan giants who won the crown for this popularity affair.
In terms of the American clubs on the list, the highest ranking they achieved was the Los Angeles Galaxy which finished 12th.
As an overview, the Premier League is the most watched league in America, while La Liga Santander is second.
However, outside of the two Spanish giants, there has been little interest in the action taking place under them. The same metric is shown in relation to French Ligue 1, where only Paris Saint-Germain are actually watched by US residents.
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