Aston Martin Online Configurator: Can Make Favorite Cars In F1 Garage

Aston Martin's configurator showing DBX707 in the F1 garage (Photo: DOC Aston Martin)

JAKARTA - In the 2023 Formula 1 competition, so far the Aston Martin F1 racing team has won the podium at the Bahrain Grand Prix through its mainstay racer, Fernando Alonso. In order for this achievement, Aston Martin launched a new online configurator to show consumer cars configured side by side with F1 cars. This was created by Aston Martin aimed at enabling F1 customers or fans to design their DBX707 dreams in the atmosphere of the pit garage of Aston Martin Aramco Cognizant Formula One Team. Aston Martin claims that this is the first in the world. Both consumers, dealers, and fans can experience creating cool SUVs in the Formula 1 garage environment. This latest digital technology features Aston Martin's F1 car, AMR23 in the garage, by giving fans the opportunity to get inspiration from the top of their engineering and early motorcycle design to make their own Aston Martin. As a complement, the online configurator also features a third-placed trophy from the Bahrain Grand Prix in the 3D Ultra High Definition, which allows users of the configuration to enlarge and explore all details. The configurator also celebrated Aston Martin's 110th anniversary by providing additional virtual Brookslands circuits, the manufacturer's starting location for racing. The configurator can be accessed on its official website Aston Martin. Aston Martin's Head of Global Marketing and Communications, Renato Bisignani, said that their research revealed that 90 percent of customers really like Formula 1. "Our collaborators are always designed to be attractive, exciting, and inspiring, with more than half of our customers now using this digital tool during their purchase journey. Therefore, we are committed to expanding our offerings and developing unique features as part of our focus on providing a luxurious digital experience for customers," Bisignani said in Aston Martin's official release, Friday, March 17, 2023.