JAKARTA - BYD came to Indonesia with high optimism, the proof is that it continues to innovate to present the latest electric cars in various segments, ranging from city cars, SUVs to luxury MPVs.
With the current line-up, the Chinese brand claims to control around 40 percent of the electric vehicle (EV) market share in Indonesia since officially entering in 2024.
According to Vice President of BYD Co., Ltd and General Manager of BYD Asia Pacific Auto Sales Division Liu Xueliang, to date, the population of BYD cars has reached 90,000 units.
"Currently, there are 90,000 BYD vehicles running throughout Indonesia. This is not just a number, but a representation of 90,000 families who are now supporting the green industry," he said, at the launch in the PIK area, some time ago.
Furthermore, he said, BYD's growth in Indonesia is in line with the increasing penetration of electric vehicles in the domestic market. Before the electrification trend developed massively in 2023, the EV market share in Indonesia is said to be below 1 percent
From the data shared, the period from 2024 to 2026, the company also recorded an annual sales growth or year on year (YoY) of 53 percent.
However, Liu assessed that the adoption of electric vehicles in Indonesia still faces a number of challenges, especially related to charging infrastructure outside Java Island. According to him, concerns about the availability of charging stations are still a consideration for some consumers in the region.
"Many consumers in areas such as Makassar like our technology, but are still concerned about the availability of charging stations," he added.
For this reason, BYD is now present with a more complete formation by presenting DM technology, and the first model that is present is the M6 DM Cross. This technology has been developed for more than two decades as a solution for consumers who are still considering the aspects of mileage and daily use flexibility.
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