JAKARTA - Jetour International officially introduced the global strategy 'Travel+', clarifying the direction of brand development, products, ecosystems, and corporate cultural initiatives. For the first time, this Chinese brand also showcases its two brands simultaneously, namely Jetour and SOUEAST, as a manifestation of strategic synergy in a comprehensive automotive ecosystem.
This momentum is a confirmation of Jetour's position as an SUV brand that not only develops in terms of products, but also in terms of how to build a comprehensive customer experience.
President of JETOUR International, Ke Chuandeng, said that from the beginning the company has consistently carried out the philosophy of 'Travel+' by integrating a deep understanding of travel lifestyles.
"Now, 'Travel+' has evolved beyond just a product attribute, to a representation of a lifestyle, an emotional connection, and a bridge that connects people, cultures, and experiences," he said, in an official statement received, Monday, April 27.
"Through Auto China 2026, we want to show how this strategy continues to evolve through product innovation, ecosystem strengthening, and global collaboration, to deliver an increasingly relevant mobility experience for consumers around the world," he added.
At the Auto China exhibition, Jetour showcased its hybrid technology development through T1 i-DM and T2 i-DM, as well as the G700 as a premium offroad SUV. In addition, the SOUEAST S08 DM is also present as part of Jetour International's multi-brand strategy, complementing the increasingly diverse mobility needs.
For the Jetour T2 i-DM, it is a Plug-in Hybrid SUV (PHEV) that combines efficiency and performance in one package. Equipped with a 1.5TD DHE + 3DHT hybrid system, this model is capable of generating up to 280 kW of power and 610 Nm of torque, with efficient fuel consumption and a combined mileage of more than 1,000 km.
Meanwhile, the G700 is positioned as a premium hybrid off-road SUV with extreme capabilities. Carrying power up to 665 kW and torque of 1,135 Nm, the G700 is capable of accelerating from 0-100 km/h in just 4.6 seconds. Equipped with three differential locks, adaptive air suspension, and the ability to cross water puddles up to 970 mm, the G700 is designed to face various heavy terrain without sacrificing premium comfort in the cabin.
Jetour continues to expand the meaning of "Travel+" through various global activities. Since 2020, the company has supported various football events in Africa, South America, the Middle East, and Southeast Asia. Jetour is also a major partner in various international events such as the Malaysia National Marathon and the LIWA International Festival in the United Arab Emirates.
The collaboration with Alan Walker at Auto China 2026 symbolizes how Jetour blends the culture of electronic music with the spirit of off-road, while expanding the brand's relevance among active and dynamic global consumers.
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