JAKARTA - Kia held a series of Mall Exhibitions during Ramadan to continue to expand the meeting point with consumers, as well as introduce various flagship models it has.
This activity was opened in Bandung by presenting the All New Carens which was just launched at IIMS 2026, as well as the New Sonet as part of Kia's flagship line-up. Through its presence in the center of community activities, Kia builds a more tangible closeness with prospective customers, especially active urban families.
The Kia Exhibition Mall Series takes place at several locations in Paris Van Java, Bandung on March 2 - 8, 2026, Paskal 23, Bandung on March 9 - 15, 2026 and Gandaria City, Jakarta on March 9 - 15, 2026.
Bandung and Jakarta were chosen as the locations of the exhibition series, which are in line with the characteristics of their respective markets. Both cities have a strong young family base, stable purchasing power, and a high interest in vehicles with rational value and modern design.
Sales VP of Kia Sales Indonesia, Randy R. Murdoko, revealed that the company sees Bandung and Jakarta as active and responsive markets to products that offer comfort, complete features, and clear value.
"Through this series of Mall Exhibitions during Ramadan, we want to bring the All New Carens and New Sonet closer to consumers, so that they can interact directly and feel what we offer," he said, in an official statement received, Wednesday, March 4.
The presence at Paris Van Java, Paskal 23, and Gandaria City is Kia's concrete step in reading changes in consumer behavior. Currently, many prospective buyers not only seek information through digital channels, but want to see the unit in person, feel the cabin space, discuss personally, and try the vehicle directly before making a decision.
Mall Exhibition provides a more open interaction space because it is in the center of family activities and easily accessible by visitors.
"Through our presence in Bandung and Jakarta during Ramadan, we want to give people the opportunity to get to know Kia's product line more closely. We believe that direct interaction in public spaces like this can help consumers understand the value of the product in its entirety before making a decision," concluded Randy.
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