JAKARTA - PT Mitsubishi Motors Krama Yudha Sales Indonesia (MMKSI) targets an increase in market share growth in 2026. In addition, MMKSI has also prepared several strategies to achieve this target.
"Last year we managed to increase our market share from 8.3 to 8.5 percent. And for 2026 we are targeting a double-digit market share," said President Director of PT MMKSI Atsushi Kurita in Jakarta, Friday, February 27.
This year, MMKSI has prepared at least four strategies. Starting from the expansion of the dealer network throughout Indonesia. Kurita assesses that strengthening the automotive retail network is the key to maintaining competitiveness in an increasingly competitive market.
"In the future, we will expand the dealer network throughout Indonesia and strengthen services through the 'Passion to Care' philosophy. We want to ensure customers get the best experience at every service point," said Kurita.
Then, MMKSI also prepared the development of new models that are tailored to the needs of Indonesian consumers, including environmentally friendly vehicle options based on hybrid technology. The car will also be produced locally and will start in the second semester of this year, predicted between Xpander or XForce Hybrid.
"We are committed to providing high-quality models that meet the needs of Indonesian customers, including hybrid vehicle options. This is part of our medium-term strategy," he said.
Kurita added that service transformation will also be strengthened through digitization and collaboration based on artificial intelligence (AI) to improve the overall customer experience. The expansion and product innovation steps are expected to support the company's target to achieve a double-digit market share in the coming fiscal year.
For information, Mitsubishi Motors marked its 55 years of presence in Indonesia at the end of 2025 with around 2.4 million vehicles currently operating throughout Indonesia. MMKSI stated that it was optimistic that it could continue to grow in line with the increasing demand for mobility and environmentally friendly vehicle trends in the domestic market.
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