Mazda Showcases The New CX-60 Sport and Brings Flagship Models to IIMS 2026

The New Mazda CX-60 Sport. (Photo: Mazda)

JAKARTA - PT Eurokars Motor Indonesia (EMI), the Sole Agent of the Brand Holder and official distributor of Mazda in Indonesia, once again confirmed its existence on the national automotive stage through its participation in the 2026 Indonesia International Motor Show (IIMS) held at JIExpo Kemayoran.

At this event, Mazda presents The New Mazda CX-60 Sport, a premium SUV that holds an important role in Mazda's portfolio in Indonesia. In the Large Premium SUV segment, Mazda CX-60 accounts for almost 10 percent of Mazda's total national sales. More than just numbers, this model serves as a halo product that represents the direction of design, performance, and the philosophy of Mazda's typical driving experience.

The presence of The New Mazda CX-60 Sport at IIMS 2026 brings a touch of renewal that emphasizes a more sporty and tough character. One of the changes that caught the most attention was the use of 20-inch silver metallic alloy wheels, which made the vehicle's proportions look more full with a more assertive and character stance.

This variant is positioned as a strategic choice for consumers who want more competitive value, without having to sacrifice the quality, performance, and driving comfort that have become Mazda's DNA.

In line with this, Mazda also carries the theme "Vibrance in Every Move" at IIMS 2026. As an automotive exhibition that often becomes a barometer of the industry's direction at the beginning of the year, IIMS is used by Mazda to confirm the brand's readiness to welcome 2026 with a strong foundation and an approach that is in line with market needs.

"Through Vibrance in Every Move, we want to showcase Mazda's dynamic and character-filled side. For us, both in design, technology, and driving experience, everything always starts from humans. This is how Mazda remains relevant without losing its identity," said Chief Operating Officer of PT Eurokars Motor Indonesia, Ricky Thio, when met in Kemayoran, Thursday, February 5.

The theme reflects Mazda's character which is bold, energetic, and responsive to the dynamics of the times. This is realized through expressive design, attractive color choices, and an increasingly intuitive driving experience, while reaffirming Mazda's consistency in maintaining its values and distinctive identity.

In addition to The New Mazda CX-60 Sport, Mazda also showcased a number of flagship models from various segments at IIMS 2026, which represent the diverse characters, needs, and lifestyles of Mazda users in Indonesia.