Jaecoo apologizes many consumers who have not received J5 car units

Jaecoo J5. (Photo: Indra/VOI)

JAKARTA - The launch of the Jaecoo J5 in Indonesia has received an overwhelming response. The latest SUV from the Chery Group was immediately stormed by consumers since it was first introduced, with orders reaching thousands of units in a short time.

The high market interest is indeed a positive signal for Jaecoo. However, at the same time, this situation also raises complaints for consumers who have brought it, because the grace period is getting longer.

A number of consumers admitted that they had not received units, even though they had made reservations since the launch. In response to this, the management of Chery Group Indonesia spoke up.

President Director of Chery Group Indonesia Zheng Shuo, said the surge in demand made the company have to race to catch up with supply capacity. Moreover, the Jaecoo J5 is not brought in intact from abroad, but is assembled locally in Indonesia, so it takes time to keep up with the soaring demand.

"If the demand is too high, the price must be commensurate, because we are not CBU, so from the beginning we have built a local raft. Everything takes time," Zheng told reporters in North Jakarta, Monday, January 19.

Zheng revealed that since its official launch, the number of vehicle reservation letters (SPK) for the Jaecoo J5 has been in the range of 2,000 units. Meanwhile, consumers who are still waiting for delivery of units are also said to still reach thousands.

"Now we are trying to climb production, we increase production. So after launching the SPK, there are already 2,000. So until now the inden is still thousands. Many customers have booked and have not received the car. We are sorry," said Zheng.

To speed up distribution to consumers, Chery Group Indonesia admitted that it had gradually increased production capacity. The company also added new employees and conducted training to speed up the process at the assembly line.

The target, before this year's Lebaran period, thousands of Jaecoo J5 units have been handed over to consumers. "Before Lebaran we try to hand over at least 8,000 units. We have trained new employees to produce faster," concluded Zheng.