JAKARTA - After marking a new phase of global expansion by opening its first dealer in the world, it is interesting that Indonesia is its choice. The dealer is in the premium Kelapa Gading area.
The Lepas Kelapa Gading dealer is not just a vehicle showroom, but an integrated experience center that brings a new standard for premium New Energy Vehicles (NEV). Starting from product innovation to high-end services designed to present the true essence of the Lepas brand.
Indonesia's selection as the starting point for this first dealer is not without reason. After assessing that the domestic market has a strategic position in the global development map, along with the increasingly mature growth of the NEV segment and the increasingly selective consumer character.
Indonesia is also projected to be the initial benchmark for the implementation of the Lepas standard before being applied in other international markets. This was conveyed directly by the President Director of Chery Group Indonesia Zeng Shuo.
"Indonesia was chosen as the starting point because of its strategic role in the development of the brand in the future. The presence of the MAS Kelapa Gading dealer confirms Lepas' commitment to building Lepas sustainably through consistent brand networks, services, and experiences," said Zeng Shuo at the inauguration, Monday night, January 20.
In line with this vision, Lepas emphasized that this dealer is a tangible manifestation of the brand's philosophy in Indonesia. Not only through products, but also through service standards, customer experience, and long-term relationships that want to be built consistently.
"Through the presence of Lepas dealers, we are not only building a network, but presenting a new way of interpreting elegant, relevant, and sustainable premium mobility in Indonesia," said Deputy Country Director of Lepas Indonesia Ricky He, on the same occasion.
The Lepas Kelapa Gading dealer was developed together with PT Mitra Auto Sinergi. This facility stands on a land of 1,600 m² with a building area of 1,400 m², and carries the concept of 3S (Sales, Service, and Spareparts) in one service unit.
Starting from consultation, product exploration, to after-sales services, everything is designed to feel intuitive, personal, and comfortable. All operational systems and service standards refer to Lepas' global standards, making this dealer a reference for the development of Lepas' network in the international market in the future.
"It is an honor and pride for us to be trusted as the world's first Lepas dealer. We interpret this trust as a responsibility to present an experience that is consistent with the Lepas character," said Director of PT Mitra Auto Sinergi Djunaedi Hadiwidjaja.
The main highlight of this inauguration is the introduction of Lepas L8, a premium NEV vehicle that represents the direction of Lepas design and technology. Lepas L8 is designed for comfort in the dynamics of big cities, positioned not only as a means of transportation, but also as part of daily lifestyle.
In the long term, Lepas carries a vision to build a global symbol of elegant driving in line with the spirit of Drive Your Elegance. This strategy is carried out through a comprehensive approach in Indonesia, not only by presenting a high-tech NEV line, but also by building a premium mobility ecosystem.
Through the sustainable development of its model portfolio as well as consistent service standards and brand experience, Lepas reaffirms its commitment to deliver elegant mobility solutions that are relevant to every market, journey, and lifestyle in the future.
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