Hirakan Perang Harga, Ini Fokus Jetour Di Indonesia Tahun Depan

Jetour T2 at the GJAW/(Photo: Jetour) Exhibition

JAKARTA - Chinese manufacturer Jetour does not want to bother with the war on prices that are mostly carried out in the national automotive market. Instead of not taking part in the price war, Jetour prefers to focus on strategies in 2026.

This Chinese brand will continue to focus on differentiation and strengthen its market position, especially recently launching its newest off-road T2-style SUV, which is classified as quite in demand with Vehicle Ordering Letters (SPK) reaching more than 300 units.

"If we look at it again, it is more mature a strategy that focuses on differentiation and position, especially with the presence of this T2 which is a champion model for us, and it is clearer because it offers a perfect combination," said Marketing Director of PT Jetour Sales Indonesia Moch Ranggy Radisyah, when met at ICE BSD, some time ago.

According to the man who is familiarly called Ranggy, Jetour T2 offers the perfect combination for consumers because it offers convenience for daily users, and the typical toughness of adventure.

"So our most solid position, in our opinion, is an SUV-focused brand with a combination that meets comfort standards for individuals and families," he added.

On the other hand, Sales Director of PT Jetour Sales Indonesia, Michael Budihardja, said that in 2026 he will continue to focus on building a comprehensive foundation, not just in terms of products.

"We will also continue to expand the network of dealers in several areas, there will be 40 dealers," said Michael.

In addition, related to products, they will prepare well and carry out a thorough road test. So, not only selling products but according to market needs.