JAKARTA - Apart, which is part of the Chery Group, continues to deepen its penetration in the Indonesian automotive market. After making his world debut for the right-handed L8, this brand has prepared a new breakthrough next year.
Deputy Country Director of Free Business Unit Indonesia, Ricky He, said that next year will be a very busy period for Release, especially until the middle of the year.
"We will be busy for the first half of 2026. This means that from January to July we will be very busy launching the latest products," he said in a talk session with the media at ICE BSD, Thursday, November 27.
Ricky then gave a little leak about the planned launch of the new model. At the beginning of the year, to be precise at the Indonesia International Motor Show (IIMS), Release will introduce the latest product.
"Di IIMS nanti kami akan memperkenalkan small car BEV yang dimensionalnya benar-benar berbeda dari L8, tambahnya.
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He explained that the presence of this model is part of the company's strategy, especially considering the size of the small car market in Indonesia. He said this model could be an ideal choice for consumers looking for a second or even third car.
That's part of our strategy. Because in Indonesia and globally, many people already have one car. So for the second or third car, this model will be more suitable and according to customer needs," he explained.
With this plan, it is interesting to look forward to a new breakthrough from Release in enlivening the Indonesian automotive market.
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