Here's How To Avoid Car Price War In Indonesia

L8 Car Releases at GJAW 2025. (Photo: VOI)

JAKARTA Apart from Indonesia choosing a different route to strengthen its existence in the Indonesian automotive industry. Instead of being dragged by the flow of price wars, this brand actually emphasizes its focus on sustainable business strategies.

Head of Dealer Network Development Release Indonesia Reva Rackhmadi, emphasized that the company does not want to be trapped in a price competition that is considered increasingly unhealthy. Apart from designing a structured approach from both internal and external sides.

"Here (Indonesia), we come with two strategies both for internal and external. From an internal point of view, we will limit the number of dealers for the Jabodetabek area, a maximum of 20 dealers is our first strategy to overcome the internal war," he told reporters at the GJAW 2025 event.

The limitation on the number of dealers is designed to prevent selling prices between self-sale networks. Regardless of wanting to make sure each dealer moves in harmony, while maintaining service standards to be consistent for consumers.

Not only focusing on internal, external strategies Apart from also relying on product differentiation through technology. The company believes that the main selling value should be born out of quality and innovation, not just numbers on the price list.

"Lepas offers advantages that are not owned by the brand, later friends can check for themselves during a special session when we explain the release of technology legents," he added.

The technology in question includes a variety of smart features designed to facilitate daily activities. Among them are Automatic Parking Assist (APA) for automatic parking and Remote Parking Assist (RPA) which allows vehicles to be parked remotely only with user control.

"So this is what we hope for, so that Release can compete from other brands without having to join or participate in fighting in the price war," Reva continued, quoted on Tuesday, November 25.

As a mainstay, After bringing Off L8, the premium PHEV model targets the high-end consumer segment. Consumers have been able to pre-book at a price of 589 million On The Road (OTR) Jakarta since the 2025 GJAW event.

Regarding efficiency, After L8 noted that fuel consumption is about 1.49 liters/100 km, with the ability to go in full electric mode up to 100 km. Thanks to the combination of conventional engines and electric motors, the total distance is claimed to be able to penetrate more than 1,300 km.