More Expensive Than All Chery Products, Off Premium Consumer Aims For L8

After L8. (Photo: Indra/VOI)

JAKARTA - It will fill the premium SUV market in the Indonesian automotive market. This car from the Chery Group comes with advanced features and also a fairly striking design display in its color selection.

For his debut in Indonesia, this Chinese manufacturer will first market the L8 model. Product Manager Releases Indonesia Lalu Indra Wirabhakti, revealed that the segment that will be targeted for release of L8 is a young professional.

"The focus is on the elites in urban areas, young people aged 30-45 years," said Lalu in Jakarta, some time ago.

"With an elegant design, this feature has actually been implied and our car. For features and interiors I will explain in the next session (GJAW)," he added.

CEO of Release Zhai Xiaobing himself said that the price of Release L8 will be more expensive than Chery products that have been sold in Indonesia. This is because of the premium features offered by Release.

"High-end technology, beautiful space, design, technology, and platform planning are all new and sophisticated. Because you pay more, you can get more experience," he explained.

One of the leading features of Release L8 is equipped with Automated Parking Assist (APA) and Remote Parking Assist (RPA). These two features allow the vehicle to park on its own, even without the help of the driver.