Honda And Hayomoto Celebrate Community Creativity Through Photographary Lens

Honda with the Hayomoto Photographary Community. (Photo: Honda)

JAKARTA - In order to get closer to consumers and the creative community, Honda collaborates with the Hayomoto photography community at the Honda Culture Indonesia (HCI) event.

This collaboration has been running throughout the HCI Vol.2 Roadshow series which took place from September to October 2025 in 10 cities throughout Indonesia.

During the trip, Hayomoto photographers were present to capture various moments of the Honda community, from a row of iconic cars to the activities of cross-generational car enthusiasts, and produced more than 200 best photos which were later announced at the Hayomoto 8th Anniversary event in Tangerang.

Communication Strategy Sub-Division Head of PT Honda Prospect Motor Yulian Karfili, said that onda has communities spread across various cities in Indonesia, each with unique local characters and cultures.

"From there, an interesting wealth of automotive culture was created to be used as a medium of photography. Therefore, we collaborate with the Hayomoto community, which also has members in various regions, to capture the best moments and characters of Honda culture in Indonesia. Through this collaboration, we want to show that Honda culture is not only about cars, but about people, stories, and the spirit behind it," he said, in his official statement received, Monday, November 10.

The photos are part of the Honda Culture Indonesia x Hayomoto Photo Competition themed "through the Years, Through The Lens", which celebrates Honda's journey from time to time through photographers' point of view.

Through this competition, the works of roadshow documentation are a forum for community members to show how Honda develops not only as a car manufacturer, but also as part of the culture, community, and personal stories of its users across generations.

The enthusiasm can be seen from the participation of more than 200 works sent by 100 community members during the roadshow series. Of the entire work, 30 finalists were announced at the moment of celebrating 8th Anniversary Hayomoto on November 9, 2025 in South Tangerang.

Furthermore, the best works will be displayed at the peak of the Honda Culture Indonesia event on November 15 - 16, 2025, as a form of appreciation for the enthusiasm and creativity of the community in capturing the essence of Honda culture which is full of energy, togetherness, and the spirit of 'Elipse Throughout Time'.

"Hayomoto always believes that creativity should not be limited by genres, cities, or ages. That's why we feel in line with Honda Culture, which brings together many characters and stories in a large space called the community," said Hayomoto Founder Martha Suherman.

The collaboration between Honda and Hayomoto can be watched live at the Honda Culture Indonesia event at CIBIS Park, Jakarta, on November 15, 2025, where various interesting activities will be presented such as photography workshops and various offline and online competitions that can be followed by the public as part of the celebration of the creativity and spirit of the Honda community throughout Indonesia.