JAKARTA Hyundai Motor India has confirmed its ambitious plans to present two new models in the Indian market in 2030. The two vehicles are in the form of a multipurpose MPV and an off-road SUV designed to reach family consumers and adventure lovers.
This move is part of Hyundai's long-term strategy to strengthen its position in India's automotive market, as quoted by Rushlane, Wednesday, October 15. Hyundai said the new MPV would target the segment of the family vehicle which has been dominated by brands such as Maruti Suzuki and Toyota.
This model was developed with Hyundai's global design approach combined with local adjustments to suit the needs and preferences of Indian consumers. Although it is not certain the type of engine, Hyundai opens the opportunity that this MPV can be present in conventional and electric engine variants.
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On the other hand, the offroad SUV that Hyundai is preparing will have a different character than conventional tough SUVs like Mahindra Thar or Suzuki Jimny. This car is rumored to be using a monocoque platform with an all-wheel drive system (AWD).
This is in order to maintain a balance between the ability to explore in rough terrain and the comfort of driving on the highway. This approach is expected to attract the interest of young consumers who like outdoor activities, but still need a comfortable vehicle for daily use.
The two models are part of Hyundai's plan to launch dozens of new vehicles in India by 2030. The South Korean manufacturer sees great potential in the MPV and SUV segments in the Indian automotive market, which continues to grow as public interest in multipurpose vehicles increases.
In addition, Hyundai is also committed to increasing local content in the production process to reduce costs and offer competitive prices. With this expansion strategy, Hyundai affirms its commitment to expanding the portfolio of vehicles in India.
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