SU7 Ultra Debut In Tokyo, Xiaomi Ready To Attack Japanese Market

Xiaomi SU7 Ultra. (Photo: Carnewschina)

JAKARTA - Xiaomi is getting more and more serious about expanding its electric car expansion. After working on the European market, now it is Japan's turn to be the next target. As a warm-up, Xiaomi SU7 Ultra has been exhibited in the iconic Akihabara area, Tokyo, a moment that marks the debut of this electric car in Sakura Country.

Citing CarNewsChina, Monday, September 29, local media Kyodo News reported that the official schedule for the launch of the SU7 Ultra in Japan had not yet been determined. However, this step clearly gives a strong signal that the presence of Xiaomi electric cars in the Japanese market is getting closer.

Not only cars, Xiaomi also prepares a big strategy by expanding the network of retail stores that have been selling smartphones, household appliances, and smart devices. The goal is simple: strengthening the brand of precision in Japan as well as providing a new experience for potential consumers of their electric cars.

Zheng Yan, Vice President of Xiaomi Technology Japan, revealed that sales strategy in Japan will emulate a business model in China, namely utilizing Xiaomi retail stores to sell electric cars. Currently, Xiaomi only owns two stores in Saitama Prefecture, but it is planned that three new outlets will open in Tokyo's metropolitan areas, including in Chiba City and before the end of the year. Further expansion to Osaka and Nagoya is targeted in 2026, with national coverage being considered.

As a complement, Xiaomi also introduced a 1:18 scale SU7 die-cast miniature. The SU7 Ultra model is priced at 16,800 yen (around Rp1.9 million), while the standard SU7 is sold at 14,800 yen (around Rp1.6 million). This collection is also the way Xiaomi heats fans' enthusiasm before the official launch.

Xiaomi's ambition does not stop in Japan. The company plans to start a full global expansion in 2027, with Europe being the first targeted market. Xiaomi president William Lu confirmed that his team is currently conducting intensive research and preparation to bring the Xiaomi EV brand into the international market.

This global expansion signal has actually been seen since MWC 2025 at Barcelona. In fact, on July 5, William Lu had exhibited the German-plated SU7 Ultra through his personal Weibo account. The car is referred to as Xiaomi's first experimental unit to be officially registered in Europe, making the public more confident that Xiaomi's big move is in sight.