JAKARTA – Bugatti is renowned as a manufacturer of hypercars or supercars with extreme performance, high speed, and luxurious design. Its iconic models, such as the Bugatti Veyron and Chiron, are known for their incredible top speed and advanced technology, making them some of the most exclusive and expensive cars in the world.
Bugatti cars are also not mass-produced, but rather made to order (bespoke). Each unit, whether the Bugatti Chiron or other models, is produced with a high level of customization according to the customer's wishes, from design, color, materials, to specific details. Their production is strictly limited, often only a few hundred units per model, to maintain exclusivity and quality. The manufacturing process is also meticulous and handmade at their facility in Molsheim, France.
Now, for billionaires looking to buy a new Bugatti, be prepared to wait. At the Monterey Car Week exhibition held on the Monterey Peninsula, California, which just concluded last Sunday, Bugatti confirmed that all units of its new cars are sold out until 2029. This creates a very long waiting list for new customers.
Long lines for ultra-luxury cars are not uncommon in the automotive world. Other rare models, such as the Ferrari Purosangue SUV, also have years-long waiting lists.
"Producing 250 Tourbillons and completing the Bolide will keep us busy until 2029, and we'll have them all sold out by 2029," said Bugatti Design Director Frank Heyl, as quoted by Carbuzz on Tuesday, August 19.
Heyl also explained that the extraordinary demand for the latest models, particularly the Bugatti Tourbillon and the latest Bolide, has overwhelmed their production capacity for the next few years. He also emphasized that Bugatti's philosophy remains the same: focus on exclusive quality, not quantity.
Unlike most car manufacturers, which compete fiercely to attract buyers to showrooms, Bugatti operates in a different world. The company doesn't have to worry about sales because demand far exceeds supply. This financial stability allows them to plan carefully for the future, including the construction of a new production facility, or atelier, in France.
One of the main reasons behind these long queues is the intense demand for the Bugatti Tourbillon. Priced at over US$4 million (approximately Rp65 billion), this supercar is powered by a naturally aspirated V16 engine combined with three electric motors, producing a whopping 1,800 horsepower.
The Tourbillon's performance is no joke, capable of accelerating from 0 to 100 km/h in two seconds and reaching a top speed of 444 km/h. The combination of extreme performance, captivating design, and unmatched exclusivity has collectors willing to wait years for a single unit.
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