The Market Potential Is Large, The Reason For Release Of Global Debut In Indonesia

Booth Lepas di GIIAS 2025.//(Foto: Karisa/VOI)

TANGERANG - The new vehicle brand from the Chery Group, namely the official release of its first global debut in Indonesia at the 2025 Gaikindo Indonesia International Auto Show (GIIAS), at ICE BSD, Tangerang.

It turns out that there is a strong reason why Indonesia was chosen to become the first global market for the presence of this new vehicle brand from the Chery Group as revealed by the President Director of Chery Sales Indonesia Zeng Shuo.

"We see that the Release product line is very suitable for the Indonesian market because in the product lineup in the future we have many hybrid cars, PHEV and BEV, which we see have positive trends in Indonesia," he said, when met at ICE BSD, Tangerang.

Furthermore, he explained that Release in Indonesia's presence was not without reason. After considering Indonesia as one of the most strategic markets, this brand decided to make its official debut in the country.

"We see Indonesia as a very important market for our growth. Therefore, we want to bring the latest line of products from Chery to consumers here," he said.

He also said that the release brand's inaugural global launch had been carried out in Wuhu, China, in April 2025. Meanwhile, his official debut in Indonesia took place in July at the GIIAS 2025 event in Jakarta.

"We are very enthusiastic about introducing this new product to the Indonesian market. This is an opportunity for the public to experience firsthand the elegant and luxurious car design," he added.

In the GIIAS 2025 event, After bringing a number of flagship models, starting from L8, L6, to L4. The three models had previously been seen directly by the VOI team during a visit to China in April.

In terms of appearance, the Release product line appears with a strong visual identity. The main highlight lies in the unique lamp design and creates an illusion like the eye, adding to the futuristic impression. The color selection is also fairly bold, reflecting the stylish and modern characters that are the hallmarks of this brand.