'Sky Explorer': Seru Sambut Mitsubishi Destination Collaboration, Involve Garuda Indonesia And Tahilalats

The launch of the Mitsubishi Destination at GIIAS 2025. (Photo: Karisa/VOI)

TANGERANG PT Mitsubishi Motors Krama Yudha Sales Indonesia (MMKSI) has resumed its latest flagship campaign in an unusual way. Carrying the Sky Explorer theme, MMKSI collaborates with two cross-industrial partners, namely national airline Garuda Indonesia and popular digital comic creator Tahilalats, in a unique collaboration that unites the automotive world, aviation, and visual arts.

This creative collaboration is part of the 55th anniversary of Mitsubishi Motors' work in Indonesia. Not only focusing on vehicle performance, MMKSI also wants to provide a pleasant and memorable emotional experience for Indonesian families, with a light, close, and full of entertainment approach.

President Director of PT MMKSI, Atsushi Kurita, emphasized that through this campaign, Mitsubishi Motors wanted to expand the meaning of travel. Not only about mobility, but also about enjoying moments, creating memories, and exploring the purpose of life with full confidence.

"We present a Mitsubishi Destination to answer the needs of a modern Indonesian family', a tough, comfortable, and reliable car on every adventure," said Kurita when met at ICE BSD, Tangerang, Sunday, July 27.

Kurita added that the partnership with Garuda Indonesia is a strategic step because both brands have the same consumer character: modern, aspirational, and young. Meanwhile, the presence of Tahilalats is considered capable of conveying Mitsubishi brand messages in an attractive, humorous, and close style to the current generation.

"We believe this cross-industrial collaboration will provide strong added value, both emotionally and functionally for our consumers," he added.

In line with that, the President Director of Garuda Indonesia, the Military Commander of Tsani, welcomed this collaboration positively. According to him, this collaboration does not only increase the experience of flying passengers, but also provides space for local intellectual property to appear on the global stage.

"This collaboration is a real step for us to integrate the creative economy into the premium service ecosystem of Garuda Indonesia," explained the Military Commander.

Rows Of Exciting activation 'Sky Explorer', July 2025

Sky Explorer collaboration will be present in various forms of interactive and creative activity, touching the following points of public interaction:

Photo Booth 'Sky Explorer' in Sarinah (13'20 July 2025)

Instagramable Spots with Sky Explorer themes and typical Tahilalats characters, complete with Mystery Box installations and Mitsubishi Destination display units.

Sky Explorer Lounge at GIIAS 2025 (23 July 3 August)

The exclusive zone in the GIIAS automotive event, presents an exploration atmosphere in the style of a modern urban family.

Booth & Test Drive Destination At Garuda Indonesia Headquarters

Garuda Indonesia employees and visitors can try the sensation of driving a Mitsubishi Destination directly.

For the period 20 July 20 August 2025, passengers can enjoy the feel of Sky Explorer through interesting details such as headrest covers, special cup paper, boarding pass sleeves, to limited edition luggage tags on certain flights.

Mitsubishi Destination will appear on the entertainment screen of the entire Garuda Indonesia fleet, greeting passengers during the trip.

Colors Magazine (August 2025)

Visuals specifically for the Sky Explorer campaign will appear in the August edition of Garuda Indonesia's in-flight magazine.

Sky Explorer Exclusive Booklet

Designed by Tahilalats, this booklet will be available on aircraft, Soekarno-Hatta Airport Terminal 3 lounge, and MMKSI dealers network.