Appearing For The First Time At GIIAS 2025, DENZA Affirms Its Brand Position In The Premium EV Segment

Presentation of Denza at GIIAS 2025. (Photo: Karisa/VOI)

TANGERANG - Denza, a premium electric car brand from China, made her debut at the GAIKINDO Indonesia International Auto Show (GIIAS) 2025 with the theme Craft Luxury, Electrified Future.

This presence marks the strategic steps of DENZA to expand its reach and strengthen its position in Indonesia's growing premium electric vehicle market.

In this exhibition, Denza brought the D9 electricity MPV which became the first product to take the floor in Indonesia. The model has recorded more than 6,000 sales as of June 2025, a significant achievement that shows the high interest of Indonesian consumers in premium electric vehicles.

With elegant designs, advanced technology, and cabin spaces that support the comfort of families and professionals, DENZA D9 has proven to be able to answer the market's need for modern mobility. This figure also strengthens the position ofDENZA as the main player in the growing premium electricity MPV segment.

"GIIAS 2025 is an important chapter for Denza to expand its reach and show the full strength of our premium electric vehicle line to the wider public. With a strong demand for D9 as well as the presence of dealers networks in various cities, we believe that DENZA is building long-term relationships with consumers. , where every vehicle sent is not just a product, but the beginning of a meaningful journey towards a classy and sustainable future of mobility," said Eagle Zhao, President Director of PT BYD Motor Indonesia.

In addition to displaying superior products, namely DENZA D9 which is already available in the market, DENZA also presents DENZA Z9 as a special display representing the vision of design and future performance of the premium sedan electric vehicle line.

In addition, DENZA is working with the Puteri Indonesia Foundation as a tangible manifestation of its commitment to sustainability and social impacts. This partnership not only reflects the alignment of values between the two parties, but also strengthens the DENZA mission in building an inclusive electric vehicle ecosystem, reaches various levels of society, and inspires a more environmentally responsible lifestyle.

BYD and DENZA's participation in GIIAS 2025 is an important momentum in expanding their leadership in the national electric vehicle segment. As of June 2025, these two brands have collectively controlled 54.1 percent of the market share of electric vehicles in Indonesia or with sales of more than 20,000 units. At the same time, electric vehicle adoption continues to show a positive trend, with national market growth reaching 9.7 percent. This achievement strengthens BYD and DENZA's position as the main actors in driving the transition to more sustainable mobility.

Pada debutnya di GIIAS 2025 ini, DENZA memberikan kesempatan kepada pengunjung untuk dapat merasakan langsung kenyamanan dan performa DENZA D9 di area eksklusif test drive yang tersedia selama pameran, mulai 24 Juli - 3 Agustus 2025