New Model Launch Strategy, Mitsubishi Collaboration With Garuda Indonesia And Tahilalats

The Mitsubishi collaboration with Garuda Indonesia and Tahilalats. (Photo: MMKSI)

JAKARTA PT Mitsubishi Motors Krama Yudha Sales Indonesia (MMKSI) has entered into a strategic partnership with the national airline Garuda Indonesia and the local Creative IP Tahilalats entitled 'Sky Explorer'.

This step is part of the launch strategy of the latest Mitsubishi Motors model through a cross-platform collaborative campaign that runs from July to December 2025. In addition, it also brings a synergy of the automotive and aviation industry, together with local pop culture power, to create a more unified and rich customer experience, from air to land.

As part of this collaboration, Mitsubishi Motors will be present at various Garuda Indonesia passenger touchpoints through interesting Sky Explorer content during the July 'September 2025 period, including sleeve boarding passes, luggage tags, paper glasses, head support covers, in-flight cabin announcements, as well as exclusive content in the inflight entertainment system.

President Director of PT MMKSI Atsushi Kurita, said that he is very proud to be collaborating with Garuda Indonesia as a symbol of national pride and trusted airlines for the people of Indonesia and Tahilalats, a very popular local pop-cultural creative IP, in the Sky Explorer campaign.

"This collaboration is part of our strategy to introduce the latest Mitsubishi Motors model, not only as a vehicle, but as part of the lifestyle of today's dynamic generation," he said, in an official statement received on Friday, July 4.

He further said, through this collaboration the company wants to establish a more personal, relevant and memorable connection with consumers. Most importantly, this initiative allows companies to contribute to Indonesia's creative ecosystem, by supporting local IPs that have great potential.

"This is in line with our brand campaign, Empowering Every Journey, in the context of Mitsubishi Motors' 55th anniversary in Indonesia, where we want to continue to be present to accompany the Indonesian people on every adventure of life," he added.

In addition to the assets on Garuda Indonesia aircraft, this collaboration will also be present at the Mitsubishi Motors booth at GIIAS 2025, through a special customer lounge 'Sky Explorer' which welcomes visitors with the concept of lounges and exclusive programs specifically designed for this collaboration to highlight the latest products.

"The collaboration between Sky Explorer and Mitsubishi Motors is also a real example of cross-industrial synergy in presenting creative solutions with added value," said President Director of PT Garuda Indonesia (Persero) Tbk Wamildan Tsani.

Later, Tahilalats will also present a variety of exclusive content featuring the latest Mitsubishi Motors model, to reach their large fan community.