PT Inchscope Indomobil Distribution Indonesia as the sole agent of brand holder (ATPM) from Mercedes-Benz in Indonesia, inaugurated a network of dealers in Semarang, Central Java.
Built in collaboration with PT Hartono Raya Motor, this facility is a manifestation of the company's commitment to providing more personal and exclusive services in Indonesia.
CEO of PT Inchcape Indomobil Distribution Indonesia, Donald Rachmat said this dealer carries the MAR20X concept which provides a different experience for Indonesian customers.
"We inaugurate the PT Hartono Raya Motor Semarang dealer which is now present in a new format, which has been designed with the MAR20X concept. We hope that the presence of PT Hartono Raya Motor with new concepts and enthusiasm, can become a trusted Mercedes-Benz service center, and be able to provide Best Customer Experience for our loyal customers in the city of Semarang and its surroundings," Donald said in a statement received, Friday, June 27.
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The naming MAR20X stands for German, namely Markenauftritt Retail, or which means Retail Brand Appearance This concept brings a more immersive, personal, and open approach in creating Best Customer Experience, from when entering the showroom to the full-sale service process.
This concept prioritizes the customer-centric approach, which is to place customers at the center of the entire Mercedes-Benz brand experience.
This Dealer carries modern and luxurious concepts with a more open and warm interior design. The building is supported by digital and interactive services, such as the presence of digital screens, vehicle configurators, and other digital features designed to make the vehicle selection process and full-sale services feel more personal.
Customers will also be greeted by a STAR Assistant, a professional expert who provides a comprehensive explanation of products, technology, and services, as well as providing personal and exclusive experiences.
Carrying 3S (Sales, Service, and Spareparts) services, the building stands on an area of 14,000 square meters with a building area of 644 square meters by displaying six units of display in it.
The building has a number of facilities that can accommodate customer-sales needs, such as 4 Active Workbay, 1 Workbay with Car Lift, and 1 Express Service Workbay.
This dealer named Hartono Raya Motor has also been equipped with a charging station unit to support environmentally friendly mobility from the Mercedes-Benz EQ ranks in the Central Java region.
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