Suzuki New Carry Controls More Than Half Of Suzuki's Sales, So MSME Mainstays In Various Regions

Suzuki New Carry. (Photo: SIS)

JAKARTA Suzuki Carry has again shown its dominance in the light commercial vehicle segment. PT Suzuki Indomobil Sales (SIS) noted, until the close of May 2025, Suzuki New Carry contributed 55.47 percent of the total sales of Suzuki car retailers in Indonesia.

This figure proves that Suzuki's mainstay pickup car remains the main choice of business actors, especially the MSME sector. According to Randy R. Murdoko, PT SIS' Department Head of 4W Sales, trust in New Carry cannot be separated from his role, which has been around the wheels of Indonesian people for more than four decades.

The increasingly intensive distribution activity in the MSME sector requires a reliable and resilient fleet. We see this trend through a 21 percent increase in New Carry bookings compared to last April on the Suzuki outlet network," Randy said in his official statement, Tuesday, June 24, 2025.

From a geographical point of view, Jabodetabek is the area with the highest sales contribution, especially from the trade and service sector. This car is used for various commercial needs such as distribution of goods, daily logistics, to food transportation.

Meanwhile, demand in Bali has also increased significantly, driven by the need for operational vehicles in the tourism, hotel, and restaurant sectors. In East Java, Suzuki New Carry has become a loyal partner of business actors in inter-regional trade activities, especially in urban and sub-urban areas.

In terms of consumer profile, the majority of New Carry buyers are middle businesses who rely on this vehicle for daily operations. They come from the trade sector such as distribution of building materials, food, and basic necessities, as well as services such as logistics, delivery and pick-up services, to mobile services.

"We are optimistic that the growth trend of small commercial vehicles will continue to increase, as the distribution needs are getting higher. New Carry was chosen because it has a large carrying capacity, fuel-efficient, and easy care is very suitable for business operational efficiency," Randy continued.

To further support business actors, Suzuki presents an attractive purchase program in the form of free two-tire bonuses and an E-Money worth IDR 1 million for each New Carry unit purchased. Through this promo, Suzuki emphasized his commitment to boosting the economic growth of the community, especially the MSME sector which is the driving force of the field.