13 Years Of Indonesian Market Domination, Honda Brio Will Attend Its Third Generation?

Honda Brio Satya. (Doc. Honda Prospect Motor)

JAKARTA - Since his debut in 2012, Honda Brio has become the prima donna in Indonesia. With a stylish design, reliable performance, and fuel efficiency, Brio has succeeded in captivating the hearts of consumers, especially the younger generation and the first car buyers.

In 2013, Honda launched Brio Satya in response to the government's LCGC program. This model is produced locally at the HPM Karawang factory, West Java, with a local content level of 95 percent.

Meanwhile, the second generation of Brio was introduced to the GIIAS 2018 event with a more sporting design and the latest features. Since then, Brio has continued to experience a refresh, including the variants of the RS and Urbanite Edition.

Based on data from the Association of Indonesian Automotive Industries (Gaikindo), this car has sold 51,133 units in Indonesia in 2024, and in early 2025, Brio remains the backbone of Honda's sales in Indonesia with 4,409 units sold, accounting for more than 50 percent of Honda's total sales.

Although the second geeration is more than six years old, Honda has yet to release the third generation Brio. According to Sales & Marketing and After Sales Director of PT HPM Yusak Billy, the decision to launch a new model will be adjusted to market demand and consumer needs.

"Of course we need to refresh by following the times and important things can be accepted by consumers," said Billy when met by the media in Sunter, Jakarta, Tuesday, May 6.

This single agent holding the Honda brand (ATPM) in Indonesia sells Brio from several variants, ranging from Satya S M/T, Satya E M/T, Satya E CVT, RS M/T, and RS CVT. With prices ranging from Rp170.4 million to Rp258.2 million OTR Jakarta, Brio remains the main choice in the LCGC segment. The combination of attractive designs, reliable performance, and fuel efficiency makes it difficult for Brio to be replaced in the hearts of Indonesian consumers.